Building A Strong Personal Brand


Understanding how to brand ourselves begins with uncovering who and what we carry. Our personal brand is not a tagline or an ad campaign or looking all fly, swaggy or slay but It's a combination of our interests, beliefs, ethos, values, talents and skills, among a number of other characteristics there may be. Personal branding is about honing our skills, narrowing our focus, and clearly understanding what we’re passionate about. 

According to OAP Jakes Tudu "you don't need to build a mansion to be yourself. Not everyone knows who we are, and that means they probably have no idea what we do and how good we do it, it’s vital for us to give our skills a bit of recognition. I was wowed when i contacted a painter, he came along with his catalogue and all. After painting he made sure everywhere was clean, am sure most painters don`t do that and am like see branding and by that he gets recommendation. Personal branding makes us stand out of the crowd.


Our personal brand affects other people’s decisions about our intelligence, character and ability and determines whether the other person wants to do business with us. The way we act and present yourself has a remarkable impact on the people we meet professionally and socially. This will have a great effect on how others treat us.

Here are few points that will help one build a strong personal brand

Understand and be your authentic self

Building a personal brand is first and foremost developing an understanding of your true self, and then sharing that with the world. 

Discover your brand

Brand discovery is about figuring out what you want to do for the rest of your life, setting goals, writing down a mission, vision and personal brand statement (what you do and who you serve).

Build Trust and Recognition

Branding yourself allows you to easily engage with people and build trust. Once people begin to trust you, they’ll never forget what you have to offer. Out of building trust comes recognition.

Keep Learning

No matter how well you know your skill or area of expertise, it would be wise to remember that things are changing at a faster rate than ever before, and you have to stay up-to-date with the latest changes and trends. Research on the latest development in the are of your skill, it pays to learn new things, develop new skills, and to expand your knowledge.

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