The Power Of Creativity


Albert Einstein said creativity is intelligence having fun. 
Creativity is the use of imagination or original ideas to create something; inventiveness.

In an episode of Behind the Brand, Bryan Elliott sits down with Sir Ken Robinson—a leader in the development of creativity,
innovation and human resources in education and in business talked about the power of creativity. He said you can be creative in anything, that creativity is a function of intelligence which is a practical process made up of imagination and innovation.“We live in a world that is made from the fruits of human imagination and creativity".

Sir Ken Robinson said if we don’t recognise the powers of creativity, “we’re denying people access to what is an essential part of their humanity—it’s probably the only thing that really sets apart the rest of life on earth.”

According to an article posted by RYCU, There are two parts to our creativity. One is our creative power. The other is our creative ability. Creative ability is different to what creative power is. The two are integrally linked and often seem inseparable but they are different.



Creative power is about using the energy aspect of energy consciousness.

Creative ability is about using the consciousness aspect of energy consciousness.

Creative power is about passion, desire and dissatisfaction. The greater the dissatisfaction the greater the desire. The greater the desire the greater the creative tension available to cause a flow of energy. Remember, energy flows as a result of the tension between the separation of opposites much like an electric battery. This is why many only become truly creative when they are in pain . It is where the separation from the pleasure they seek becomes so strong they are willing to step out of mind to do whatever it takes to regain the pleasure.


Creative ability is determined by our belief structure not only on what we think and believe (both consciously and non consciously) but how what we think and believe integrate to determine how and what we think. How and what we think or believe creates the perception we hold.

Let's see challenges as a natural part for creativity, kill your comfort zone.

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